One of the greatest mistakes any small business owner can make is going into his business without knowing enough about the art and science of accounting. Unless you have the funds to hire an accountant from the very beginning, you will need to at least know the basics before you get started. Time and again, new businesses have failed not because their products, services, or operations were poorly managed, but because the owner did not know the first thing about proper bookkeeping and accounting. Without these essential skills, you won’t know whether your company is doing well or poorly, what changes need to be made from a financial standpoint, or what to do come tax time. Having a basic groundwork of accounting knowledge is not only helpful, it’s absolutely necessary.

Keep in mind that the importance of accounting extends beyond keeping track of the payroll. A good accounting software keeps track of almost every area of your financial records. You’ll need to keep a close eye on what money you owe, what money is owed to you, the trends in sales, the trends in purchasing, the overhead, and a hundred other things you may not have thought of. While it’s certainly easy to just hire someone else to take care of this, you may not have the money to do that in the beginning. Even if you do hire someone, you’ll want to know most–if not everything–they know. Not everyone is as scrupulous or competent as we would like them to be. If you don’t know anything about your accounting programs, you’ll be leaving yourself wide open to be ripped off intentionally, or failed unintentionally. In the end, you’ll have only yourself to blame for failing to learn the basics of accounting.

You’ll want to check your local community college for whatever courses they offer in the field, if you want to take the first steps toward becoming a competent amateur accountant. Don’t stop there, however. Borrow books from the library on the subject and study them when you have the chance. Check online to see if their exist any correspondence courses if you don’t feel you can spare the time to attend classes. Finally, talk to any in the accounting field and see what they think are the most important skills to acquire.

There is always a limit: Every player on the stock market must not play beyond his means. The bottom line is that if you play beyond your financial capacity, and something goes wrong, you will end up with a loss of face and your family will feel the aftershocks. It’s better to control risk appetites and adventurism while playing the stock market – after all, it is a market, not a jungle that needs to be explored.

There is no room for emotions: Never ever get emotionally attached to any stock. Stocks are an asset class and you must look at them as such. If you don’t, and you keep holding a stock no matter what, then you will lose out on many opportunities to make money.

Book profits, stop losses: Profit is like a burglar – if you don’t catch it, it will run away. Loss is like an insurance salesman – if you don’t shake it off, it will stick to you. Therefore, you must always book profits and cut losses in the stock market – all the big guns have done it and they’re human beings, just like you. So, why shouldn’t you? Get the point?

No one can time the market: You have to be God to predict the market movements, which you aren’t. So, be happy when you get in, be happy when you get out, don’t regret, don’t fret and SMILE no matter what you do, provided you do it right.

It pays to know: It will pay you well if you understand the stock you are buying into. What are its finances? Is it making profits or losses? Is the market price right? Is the management clean or are they sons of Enron? Does the industry have a bright future? Look, you will make a load of money if you know what you are doing in the stock market. So, get savvy with figures and with the economic and global trends. Analyze all the factors affecting a stock and then act.

Well, these are some basics you have to understand before you enter the stock market. Obviously, you will make mistakes, but that’s normal – every stock market player does. Just take care to play the market by the book and that will ensure that you will ride on the booms and weather the busts.